There are many legitimate concerns as to the importance of social media. In recent years, many social media platforms, including Facebook and Twitter, have come under fire for the negativity that takes place on their platforms. As the result of subsequent lawsuits and arguments, many people (possibly including you) have decided to break away from the addicting apps. They’re useless, right? Well, you might not need social media, but your business does.
Here are 5 reasons why your business can benefit from social media:
Brand Awareness
Your brand is everything. How your customers view your work is key. Not only that, attracting customers that are likely to buy your products again and again is crucial to developing a constructive atmosphere around you and your employees.
Social media allows you to easily advertise to people from all walks of life. Someone is sure to love your business. Unlike other advertisement platforms, social media is plug-and-play, anyone can do it. Furthermore, downloading an app and making posts is free. With this, you can directly decide how your brand looks to potential customers. Perfect!
Top of Mind Awareness
Getting your brand out there is very important. However, creating a brand that is going to stay in the minds of potential customers allows you to actually generate income. All you have to do is post content that engages with the reader. This can be tough. Luckily for you, however, this can be achieved in many ways. Whether it’s a post that makes the reader laugh, a special offer that interests their money-saving side, or a video or podcast that peaks their personal interest (or any one of several other ways), one of these is sure to get them coming back to your posts!
Obviously, if a consumer keeps coming back to, or keeps seeing your posts, you’re going to be in the back of their mind. Now, when it comes time for them to need your product or service, the work has already been done for you!
Customer Engagement
Creating an engaging atmosphere on your social media platforms does not only attract potential customers, but it welcomes previous and existing ones as well. Let’s say a customer of yours has watched every podcast clip you post on your social media. They are going to feel more connected with you and your brand than one who hasn’t. Or let’s say a customer has clicked every link to your articles on your main website. They are going to feel like they know more about your business and the products you offer. They feel welcomed. It simply creates an atmosphere more conducive to nurture them into buying from you.
Also, you can easily see what real people think about your products, or similar ones, just by their comments and reviews. This allows you to quickly change your content or how you market it to better fit the needs of your customers.
Social media allows you to do this easier and on a more personal level. Let’s face it, a customer is unlikely to check your website every day to see if you have posted a new article or podcast. However, if you post clips from these podcasts or links to the articles on your site, they can show up in the customer’s feed. Then, they will be aware of your new features and be more engaged!
Furthermore, the communication platforms on social media are great! In your bio, you can include a link to your business email address. Or, customers can DM (direct message) you on the app itself. They then will be able to quickly learn about what your business offers and then can make a purchase they feel comfortable with!
Audience Growth
I can almost guarantee that most people you know are on some form of social media, if not all. Its widespread popularity can certainly be off-putting to some. It’s completely understandable. But the sheer amount of people who use it regularly are also potential customers, just waiting for the right product to come along.
Unparalleled Reach
Let’s take a moment to realize the full effect of social media’s influence. You won’t believe how many people are currently active on social media. Ready? The number is currently reported to be at 4.48 Billion people (backlinko). That is a completely unimaginable number. And guess what? Every one of those people can be reached by your social media accounts. But, you might ask, how many of those people are willing to hear about business, rather than personal use? Well, according to a study done by Twitter itself, 93% of its users are open to letting brands join conversations.
So, what does this mean? This means that most people are not just on social media to talk to friends from high school. They are also open to be marketed to. This is exactly what you need to expand your reach. Remember when I said earlier that people will be attracted to your engaging posts? Well, here it is: according to Instagram, 90% of its users follow a brand account. This enables them to see everything that brand posts, and, if YOU are that brand, then they see what YOU want them to. Furthermore, they also say that 50% of their users say they are more interested in a brand when they see ads for it on Instagram. It is reasons like these that show how vital social media is for your business!
We Can Help!
At e Market Designs, we fully understand how social media impacts your business. Our social media experts are fully equipped to increase your social media presence, but not only that, we are fully prepared to help navigate you through success in the New Year! Interested? Reach out to Andy at [email protected] to learn more about how we can help you.
