Professional photography makes a difference on your website: here’s how. Photos in general are a great addition to any tool related to your business, this could be a brochure, business card, or flyer. However, this especially applies your website. They make concepts discussed in your website easier to show to potential customers. However, professional photography makes an even bigger difference on the quality of your website. Even though obtaining a professional photo can seem like just another chore on your to-do list, it is worth it for your website. Here are the reasons why professional photography makes a difference:
Professionalism
You know that looking professional is crucial to developing the right atmosphere for your clientele. You just want everything to look well put-together. However, some things that you might be doing could be accidentally making you and your business seem less professional. This is commonly the case for photos. Here’s a common example: your picture. A lot of times, people will have a friend or family member snap a quick photo with their phone to add to the website. That’s good, right?
Wrong. Although smartphone cameras are always improving, you probably aren’t. The reason professional photographers are good at what they do is because they know how to set up the right lighting, put you in the right position, and get the background right. Also, they have access to the latest technologies, including white screen (a replacement for green screen). This allows them to more efficiently create the perfect-looking picture for your website!
Ease of View
Our eyes are very complex, and there are certain things that they do not enjoy looking at. This triggers a subconscious response in our brain to steer us away from whatever our eyes don’t trust. This includes bad photos! If a photo has bad lighting or is blurry, it just looks unpleasant to our eyes. It sends a signal to our brain that something is askew. On the other hand, a professional photo with good lighting is very appealing to our eyes and can make people subconsciously enjoy your website more.
Think about it this way: Have you ever seen yellow text on a white background? It’s ugly! It is very harsh on our eyes, and, chances are, you don’t like it either. Other examples include bad color schemes in general and bad placement of images. Overall, these things (including bad photos) detract from the quality of your website. So it’s very important that you make sure that doesn’t happen!
The Difference
Every year, smartphone cameras are becoming better and better. The quality of the photos they take, especially for the newer phones, is outstanding. So, you might be wondering why it is important to have a professional take your photos. Well, there are many things that photographers can change to make a picture better. These include the shutter speed, aperture size, and even the complex lighting arrangements. Even if your smartphone camera can change these things, there is a high chance that you don’t know how to use them. But don’t worry! That is why professional photographers are so good at their job; they know how to use all the complex features of a camera to make you look good!
Overview
All in all, there is a complex world of photography out there. It is perfectly understandable that you might need professional help to explore it. Not only that, your business’s website will benefit greatly. In most cases, the small amount of money you save by using your phone isn’t worth it! So be smart and take the time to consider all options regarding the photography of your website. Your business will thank you!
We Can Help!
At e Market Designs, we have a fully-equipped team to help you with your website. Whether it is advice, web design, the addition of photos, or anything else, we are prepared to take your online presence to the next level. Also, we have contacts to professional photographers and can help you get on the road to a better business. If you are interested, contact Andy at [email protected] today!
